Brewpub Visual Identity
The Merchant Ale House
Overview
The Merchant Ale House is a restaurant and brewpub in Downtown St. Catharines, known for offering fresh handcrafted beers and quality pub-style food. For over 20 years, it has been a beloved staple where locals gather and friends are made. Together we created a comprehensive brand identity that honors the restaurant's history and traditions, while positioning it as the go-to destination for grain-to-glass beers. Multiple lockups and variations are included to maximize the flexibility of visual elements in both digital and print mediums, and enhance the brand’s presence in all use-cases, large or small.
SERVICES
Creative Direction
Visual Identity Design
Logo Redesign
Merchandise Design
Print Design
Signage
Packaging
Before & After
“Jordan's work on our brand identity was professional, timely, and expertly done. He managed to accurately convey the spirit of our business. He spoke with clarity, experience, and confidence in all our meetings. We look forward to working with Jordan again in the future.”
Stephen Cimprich
The Merchant Ale House
Let’s talk about brewpub branding.
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