Butcher Shop Visual Identity
King Street Pantry
Overview
King Street Pantry is a nose-to-tail butcher and grocer in St. Catharines that focuses on ethically farmed meat and produce. The logo features knives, symbolizing precision and honesty, as well as a crown representing sustainable farming. The typeface is incised serif, inspired by traditional British butcher shops, and complemented by a geometric sans-serif font from the same era. The brand identity represents the business' values and expertise, with a nod to its location, and an inviting, familiar aesthetic conveying transparency and trust.
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“Jordan was an exceptional and essential component to our brand identity design. From the discovery phase to our final presentation, he was strategic and insightful. He helped us realize and manifest our identity like no other. Jordan is one-of-a-kind; we will absolutely work with him again.”
Maegan Parry
King Street Pantry
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